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In short, Vemma was a pyramid scheme that screwed a lot of young people over. Sometimes the best way to make a point is by saying, "Hey. We think what you're doing is stupid, and fucked up. And we're going to throw it all right back in your face." So, a few friends and I created a Vemma parody Twitter account that reached a height of 20,000 followers and was mentioned in the Rolling Stone and Cincinnati Enquirer.
VIEW @YPRbroYPR TWITTER ACCOUNT
Results: FTC Shuts Down Vemma
Results: Rolling Stone Online & Print Media Coverage
Results: Rolling Stone Article
VIEW FULL ROLLING STONE ARTICLE
Results: Cincinnati Enquirer Media Coverage
Results: Cincinnati Enquirer Article
VIEW FULL CINCINNATI ENQUIRER ARTICLE
Interactions
Past Tweets
Results: Second Account to Appear When Searching "Vemma" on Twitter
Results: 2nd Account to Appear When Searching "YPR" on Twitter